Sales and Marketing

Sales Marketing

Startups fail because they don’t have enough money. This is not a profoundly insightful statement, of course. Yet, it is generally assumed that lack of sufficient investment is the culprit. In reality, most startups fail because they simply do not have enough sales. Startups run short on money building their products, and often shortchange the marketing and selling because of this. And even when they do have sufficient funds, content experts often lack the know-how to market and sell their offerings.

InfoVest has a solution for this all too common problem. Leveraging our expertise, we create the marketing and sales departments for the production companies that we invest in.  InfoVest, through our MarketLift companies, hires and trains the sales force.Then we put them out in the field and manage them. We market in the fullest sense of the word. This means creating the brand, building the image, and listening to the customer.At InfoVest, we match the message to the medium, and we generate the right content for the right segments.

We give entrepreneurs the ability to focus on what they do best.