MarketLift Concept

How do second stage companies sell their technologies?

Generally, inventors and engineers have no skills in this area. They confuse marketing and selling. Marketing is branding and messaging, basically the mode by which the product goes to market. And selling is about understanding the client’s needs, and marrying the products’ features to those specific needs.

InfoVest allows founders to run their own production facilities. But we will create specialized MarketLift companies, attached to the production companies, that will be in charge of marketing and selling. By leveraging the successful sales expertise of the senior management of InfoVest, we can drive revenue significantly earlier in the life-cycle of the startup.